Covering the periods October-March and April-September in the format shown at Annex A. Nil returns are not required. Books or periodicals donated to OGD libraries, BLDSC, Book Aid International, or other non-Governmental organisations should be counted and each item valued. A six-monthly return of destination, quantity, value and date of handover should be sent to Chief Librarian MOD, 3/5 Great Scotland Yard, London SW1A 2HW in mid October and mid April.
Faced with competition from information sources such as the Internet, it is vital to market the library and information service to your customers as a value added service and a reliable information solution. This chapter cannot cover this subject properly but it aims at providing a brief account of what a marketing strategy might address. We provide a bibliography of further reading. By building on your strengths and improving your weaknesses, you are using the marketing process. You can use any combination of user surveys, focus groups, one-to-one interviews, transaction log analysis, circulation records, and library statistics.
Once you have done this, you will probably find that their needs can be broadly categorised. It helps to break your customers down into specific user groups (a process known as market segmentation) and focus on their distinct information needs. You can create or adapt existing services to meet their needs and then try to motivate each group to use your service in a relevant fashion. Products provide a means to satisfy needs having done the work on knowing your customers, you now have some idea about what these needs are. Books, journals and CD-ROMs are products but so are enquiry services, customer awareness services and user training programmes.
Customers’ needs change over a period of time and products should to be developed to satisfy these changing needs. Few of us charge for our services but it is worth bearing mind the cost to our customers in terms of their convenience and time, and the value they place on your service. If they do not feel they are getting value, they will search out an alternative source. Read More: Worldsquare PUB – Enactconveyancingbrisbane.com.au